Job Title: Head of Loyalty
Division: Corporate Communications and Marketing Department
Contract Length: PERMANENT
Location: Major Bank based in Saudi Arabia
Key Role:
- Design and manage communications strategy focused on attracting, developing and retaining customers.
- Work closely with marketing analysts to gauge return and profitability of rewards efforts and establish metrics to measure program success
- Understand and respond to the needs of current customers as well as develop plans to attract new customers.
- Design and deliver marketing campaigns that are data-driven and segment-focused with accountability for the effectiveness of the campaigns.
- Streamline and automate fulfilment processes for member enrolment, member benefits, promotion fulfilment, and program reporting working closely with cross-functional supporting teams (product, analytics, technology, and other marketing functions)
- Manage the ongoing operations and fulfilment processes of the programs and marketing campaigns, managing the program budgets
- Manage program performance and customer activity reporting to address areas including customer segmentation, program and campaign level impact (return on investment and profitability), customer demographics, and benefits usage recommending reasoned adjustments to the program.
- Establish and manage relationships with vendors, Partner Merchants and internal resources to coordinate delivery for effective programs and promotional campaigns.
Job Details
| Date Posted: | 2016-08-25 |
| Job Location: | Saudi Arabia |
| Job Role: | Other |
| Company Industry: | Employment Placement Agencies/Recruiting |
Preferred Candidate
| Career Level: | Mid Career |
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