Jan Burger is looking for a Marketing Manager who will drive the broader marketing strategy by taking the lead responsibility in developing plans and executing initiatives to achieve both short and long-term brand goals. Will collaborate with their cross-functional counterparts to drive brand initiatives while ensuring that all projects support the brand promise and remain relevant to consumers.
Key Responsibilities Perform detailed category analysis (including consumer, competitive, and financial) to identify marketing opportunities and transform brand strategies into innovative action plans to achieve growth.
Lead a cross functional project team (including representatives from Operations, Finance, Training, Consumer Insights, and Procurement) to develop and test concepts to support a marketing pipeline to ensure relevant and well positioned new marketing ideas and product launches.
Oversees and develops briefs to guide projects; plans organizes, monitors, and controls all aspects of a project and ensures engagement, commitments, and risk management; provides ongoing communications support on project status to ensure senior management alignment
Participate in the development of product concepts, help uncover relevant consumer insights and translate these insights into provocative consumer advertising.
Provide nationally replicable marketing recommendations that will drive same store sales and transactions profitably.
Lead the execution of test markets, including development of merchandising strategy, creative strategies for both merchandising and television.
Build business cases to support recommendations for projects related to JB platform for presentation to marketing leadership.
Also provide in-depth post analyses of test market results. Build productive relationships with all stakeholders internally: culinary, research and development, restaurant support services, procurement, field marketing and franchisees.
Coaches and develops team members by seeking out and supporting training, development and other professional growth opportunities; manages individual and team performance through coaching, feedback, and performance management discussions.
Job Details
| Date Posted: | 2016-08-27 |
| Job Location: | Riyadh, Saudi Arabia |
| Job Role: | Marketing/PR |
| Company Industry: | Food Production; Catering/Food Services/Restaurants |
Preferred Candidate
| Career Level: | Management |
| Nationality: | Saudi Arabia |
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